DOWNTOWN—Under the morning shadows of a 40-floor building, there’s a white push cart with red letters that read “Karo’s BBQ.”
“I get all my vegetables and bread fresh every morning,” says Dermendjian, who wakes at
For the past 10 years, the Dermendjian’s have served Armenian-style food as an affordable alternative to the ubiquitous hot dogs and fries. Over the years, they have watched the neighborhood change.
“It was so quiet in the beginning,” Dermendjian says of the downtown area. “Then, they started a lot of construction.”
In January, he watched bulldozers and cranes demolish the old Filene’s Basement building in Downtown Crossing. He says the plans for future hotels, retail, and residential spaces, sent street vendors scattering for new working locations.
“I didn’t know if we were going to survive,” says Dermendjian, who was forced to move his pushcart from the Filene’s Basement sidewalk to the corner of State and
He added: “maybe 10 people suffer but 100 benefit.”
Rosemarie Sansone, president at the Downtown Crossing Partnership, says some vendors are benefitting from the recent construction.
“It all depends on the product, how they sell it, and how often they are open for business,” Sansone says. “Mr. Dermendjian seems to understand the market place, his customers, and what hours of operation make sense.”
Since taking over the business from a cousin in 2003, Dermendjian has opened another push cart—run by his wife Yegisapet and their eldest son, 25-year-old Andres—at the intersection of Hawley and Summer streets in Downtown Crossing.
Dermendjian prides himself on diligent preparation and what he calls a secret family recipe. He says his spices are “not too hot but add just enough flavor,” keeping customers like Vishal Wadhwa, 27, coming back at least once a week because of its “great taste and its hygienic quality compared to other vendors.”
Leslie Madden, 45, frequents Karo’s for lunch four times a week because “it’s convenient, consistent and clean.”
Dermendjian says maintaining a steady customer base has been difficult, but it has nothing to do with the quality of the food. He says offices have moved to new locations, stripping him of his regular customers.
Dermendjian says business slows when Christmas approaches, because the cold keeps many customers indoors. Between January and March, Dermendjian closes his cart and does construction work. For those three months, the Partnership cuts his rent by 50 percent.
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